Marina Ritchie helps Australian small and medium businesses find the AI use cases worth building, prove them, then deliver them.
The Reality Check is a paid half-day session, on site or online. You leave with a shortlist of high-value use cases, and a written recommendation within 48 hours.
In production now
The founder is freed to focus on relationships and growth. Delivery is consistently high quality. Everything is on track and feels under control.
Behind that outcome: 244+ events live on the calendar the agents maintain, a full site uplift in 48 hours, and five of the eight agents documented publicly with guardrails.
Read the full case study Read the build playbook
The case study is what the system does. The playbook is how it was built, in ten steps, including the mistake that cost the most.
Trainers teach AI in the abstract, then leave. Builders build what you ask for, whether or not it should be built. Neither sits with your team to work out which problems are worth solving. That step, finding and validating the use cases worth building, is the work Marina does.
Every engagement runs the same discipline: discover, prioritise, act, measure. Inside it sits the Triple-A 90-day programme, ending at a decision gate that decides what goes into production.
Inside the loop: the Triple-A 90-day programme
Days 1–30
AI literacy, a shared language and opportunity workshops, so people find use cases in their own work.
Days 31–60
Each use case tested across business, people, technology and risk, so only the strongest go forward.
Days 61–90
Validated use cases built as MVPs and tested in everyday work, with enablement running alongside.
The programme ends with working MVPs and a mapped set of validated use cases. At the gate you decide what goes into production, and leave with a practice-grounded AI adoption roadmap.
Three use cases are validated and running. If one of these is your gap, skip discovery and go straight to the build.
One message becomes a full set of on-brand assets, produced inside Claude from your brand guidelines.
Demonstrated on this site
Eight agents run the events calendar, content and admin at Adelaide Hills Pantry, freeing the founder for relationships and growth.
Live at Adelaide Hills Pantry
Company documents read into a structure map a lender can assess, with what is missing flagged before the file goes to credit.
In use with an adviser, lending version in build
Not on the list? The AI Reality Check finds yours.
Marina Ritchie is an AI strategist and systems builder in Adelaide, South Australia. She has spent twenty years helping organisations learn and adopt new ways of working, the last three of them all-in on AI. She takes projects from first idea through to systems people rely on, working directly with the owners who use them.
AI Business Mastery is her method: the discipline of finding, validating and delivering the AI use cases that move a business, rather than teaching tools in the abstract or building technology in search of a problem.
Behind the build sits a longer record: 40+ AI workshops delivered, 150+ use cases prioritised across six sectors, on 20 years in learning and adoption.
Published, 2025
A practical toolkit for smarter aged care operations, co-authored with George Gouzounis and Dr Aprille Chua. Five tools take a provider from use case discovery through value, ethics and risk assessment to a prioritisation roadmap.
Free tools and prompts from the builds: Browse the resources
Start small and prove value, then scale only what earns its place.
Paid diagnostic, half a day
A half-day session, on site or online, that maps where AI can genuinely help your business, and where it cannot.
90-day flagship
The full Awareness, Assessment and Adoption path, ending at pilot-ready use cases with at least one taken live.
Retainer
Ongoing delivery for organisations ready to embed AI across more of the business.
Your practical approach and ability to make AI feel both accessible and exciting has made a real impression on the team. The feedback has been overwhelmingly positive, and there’s a real sense of momentum building as we begin applying what we’ve learned.
Rebecca RodgersChatGPT and AI generally delivered as promised. Teams now work faster and produce better outcomes. Marina’s leadership gave us the confidence to move quickly and unlock real value across the business.
Alex SinclairThere was a mix of attitudes in the audience. Some early adopters, some with lots of curiosity and some resistant. She embraced all of us and made the session very practical. Each participant worked on their specific particulars in real time and gathered insights and takeaways for their own businesses.
Sarah HowellHalf a day with your team, on site or online. Within 48 hours you have a written recommendation: which use cases are worth building, which are not, and what to do first.
Not ready to book? Email hello@marinaritchie.com and start the conversation.